Highly rated on Google
4.9/5
Course Duration
8 weeks
Learning Mode
Offline
Placement's*
100%
Description:
The Digital Marketing Essentials course provides participants with a comprehensive understanding of digital marketing strategies, techniques, and tools used in today’s digital landscape. Participants will learn about key concepts such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and web analytics. Through a combination of theoretical learning and hands-on exercises using popular digital marketing platforms and tools, participants will gain proficiency in designing and executing digital marketing campaigns to reach target audiences and achieve marketing objectives.
Key Topics:
- Introduction to Digital Marketing and its Importance
- Digital Marketing Channels and Strategies
- Search Engine Optimization (SEO) Fundamentals
- Pay-Per-Click (PPC) Advertising with Google Ads
- Social Media Marketing (Organic and Paid)
- Email Marketing Best Practices and Techniques
- Content Marketing Strategy and Content Creation
- Web Analytics and Performance Measurement
- Conversion Rate Optimization (CRO)
- Mobile Marketing and App Marketing
- Affiliate Marketing and Influencer Marketing
- Digital Marketing Tools and Platforms (e.g., Google Analytics, SEMrush, Hootsuite)
- Legal and Ethical Considerations in Digital Marketing
Prerequisites: No specific prerequisites are required for this course. Basic computer skills and familiarity with the internet would be beneficial.
Who Should Attend:
- Marketing professionals, digital marketers, and business owners seeking to enhance their skills in digital marketing.
- Entrepreneurs and startup founders looking to leverage digital channels for business growth.
- Students and enthusiasts interested in pursuing a career in digital marketing.
Outcome:
Upon completion of the course, participants will have a solid understanding of digital marketing principles and techniques and be able to plan, execute, and analyze digital marketing campaigns across various channels. They will be equipped with the skills necessary to drive online visibility, engagement, and conversions for businesses and brands in the digital space.